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Backlinks

Links from pages that already have readers.

A link is a mention from somewhere a real audience already goes. We judge them one at a time. We do not sell a package of posts.

Backlinks diagram: a strong page earns a mention from a site that already has readers.
Earn the page before outreach.

The page has to be worth linking to.

Most link outreach fails because the page being promoted does not help anyone but the person who wants the link. Before we ask, the URL has to earn it: a specific answer, original detail, or a resource a journalist, a local group, or a trade page would actually send a reader to. That page comes from research and is built like any other SEO URL.

Then the sources. A relevant mention on a site your customers already read is worth more than a hundred footprints on sites built to sell links. We look at who links to the pages already ranking, and we ask whether a genuine reason exists to be included: a correction, a local resource, a data point, a story. Digital mentions are part of the work when the reason is real.

We will not buy placements, run a private blog network, or trade links in bulk. If a site already has a mess of those, we will say so and clean what we can. The roster is small enough that we can refuse a tactic that would put the domain at risk.

  • A page worth citing, before any outreach
  • A list of sites that already rank or already link in your market
  • Outreach only where there is a reason to mention you
  • A record of what was asked, what landed, and what was declined

A short tutorial: judge one link before you chase it.

  1. Open the page that would link to you.

    Would you send a customer there? If the page exists to host paid mentions, stop.

  2. Read the sentence your link would sit in.

    If you cannot write a true sentence that helps that page’s reader, there is no pitch.

  3. Check what else they link to.

    Relevant businesses and primary sources are a good shelf. A footer full of unrelated cities is not.

  4. Decide the page on your site.

    The link should land on the URL that owns the topic, not the homepage, unless the mention is about the company itself.

Questions on backlinks

Do you sell a number of links per month?

No. Some months the right move is one mention. Some months it is to improve the page so a mention becomes possible. A quota produces junk.

What about directories and sponsorships?

A directory your customers use, or a sponsorship you would buy anyway, can be fine. We will say which, and we will skip the ones that exist only for SEO.

Can you remove bad links we already have?

We can review them and request removal or disavow where a link is clearly manipulative. We do not disavow a profile because a tool assigned it a low number.

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