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SEO

On-page SEO without a plugin stack.

On-page SEO without plugins: one URL per mid-tail query, titles and internal links in the HTML, redirects and sitemap kept honest, and speed because the page is not buried in scripts.

On-page SEO diagram: title, H1, internal links, and technical checks for one URL.
One URL per query—titles, links, and technical hygiene.

What we actually change.

The work starts from research. A query stays on the list when a clear page can compete. That page then has a title that belongs only to it, an H1 that states the job, and a first paragraph that answers it. Internal links use the words a customer would use, and they point at the URL that owns the topic.

Technical work is the part that keeps those pages findable. The sitemap lists what should be indexed. Pages that should stay private are marked that way. Old addresses redirect. The HTML arrives without a pile of unused scripts, which is also why the CMS is our own and not a theme. Canonicals agree with the URL in the research list. A phone can read the page on the first load.

We keep this on a short roster. An SEO engagement here is retained: the same queries are watched, and the pages are revised when the first page of results changes. A stack of fifty thin URLs is not the offer.

Why no plugin SEO: plugins add scripts and fields search never sees. We bake structure into the CMS instead of bolting on scores.

  • Titles, descriptions, and headings written for the query
  • Internal links that introduce the pages that should rank
  • Indexation, redirects, canonicals, and the sitemap
  • Speed as a property of the HTML, checked by opening the page
  • A monthly look at the queries that can bring a call

A short tutorial: read one URL before you add another.

Do this on the page you hope will rank. If it fails, fix it before you publish a sibling.

  1. Search the query in a private window.

    Note which of your URLs appears, if any. If two of yours appear, they are splitting the result. Keep the one that answers the query and point the other elsewhere.

  2. Read the title and the first paragraph out loud.

    They should name the same job. A title full of synonyms, and a paragraph about the company, are two different pages sharing an address.

  3. Count the links in.

    Open the pages that already get visits and see whether they link here, in words a person would click. A page with no internal links is easy to miss.

  4. Open it on a phone and view the source.

    The words you want found should be in the HTML, present before any script runs. Then decide whether this URL is finished, or whether it needs the launch checks.

Questions on SEO

Do you install an SEO plugin and leave?

No. The pages are structured HTML in a CMS we maintain. Titles and redirects are fields. There is no plugin layer between the words and the visitor.

Will this put us on the first page?

Rankings follow a page that answers a query the business can win, then stay current. We choose those queries and keep the URLs honest. The studio name is the standard, and the position is earned after the page is live.

Is technical SEO separate from the writing?

On the same engagement. A fast page with the wrong title still fails. A perfect title on a page that will not load still fails.

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