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Social media

Only the networks your customers open.

YouTube, LinkedIn, Reddit, X, and whatever else the audience actually uses. We will name them. We will leave the rest alone.

Social ads on the networks customers use, clicking through to the intent URL.
Only the networks they open.

A short list, run properly.

Social ads fail when a business tries to be present everywhere with the same post. Each network has a different kind of attention. YouTube can carry an explanation. LinkedIn can carry a specific professional offer. Reddit punishes an ad that sounds like an ad and rewards one that answers the thread. X is a fast mention, useful only if your customers are there that day.

We pick from evidence: where leads already come from, where the research says the audience talks, and where a piece of creative can be honest. Then one or two networks, not seven. The click still lands on the page that owns the offer, the same rule as Meta and Google.

Organic posting is not a substitute for this, and it is not a content calendar we fill to look busy. If a network deserves a presence, the posts name the work. If it does not, we do not open the account.

  • A recommendation of which networks, and which to skip
  • Creative written for that network, not resized from another
  • A landing page per offer
  • Leads and spend, compared with the other channels in the same month

A short tutorial: pick the network before the creative.

  1. Ask five recent customers where they heard of you.

    Write down the names they use. Ignore the networks you wish they used.

  2. Search your offer on that network.

    If the results are real conversations or useful videos, there is a place to speak. If the results are empty or hostile, spend elsewhere.

  3. Write one post that could only live there.

    If the same paragraph would work unchanged on every network, it is not ready. Name the offer and send the click to the page.

Questions on social ads

Will you manage every account we already opened?

We will look, and we will recommend closing the ones your customers do not use. An unused profile is not an asset.

Is YouTube part of this?

Yes, when a video can explain the offer better than a paragraph, and when people search that explanation. It is planned with the landing page, not posted and hoped.

How does this sit with the rest of the work?

Inside the same retained month as the site and the search list, when social is part of the engagement. We do not run it as a cheap add-on across a large roster.

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