One offer, one audience, one page.
Meta does not start from a keyword the way Google Ads does. It starts from who should see the offer, and whether the creative says the offer before the thumb moves on. We write that from the same research: the job, the place, the limit. Interest stacks that try to sound large are how a small budget meets the wrong people.
The landing page is not the homepage. It is the URL that explains this offer, with the same words as the ad, a way to call or write, and nothing else competing for the click. If that page does not exist, we build it before the campaign spends.
Creative is part of the month, not a folder you receive once. We look at which ads earned leads, which earned cheap clicks that never called, and we stop the second kind. A limited number of accounts means we can actually watch this. A large roster of boosted posts cannot.
- Facebook and Instagram, when your customers are there
- Audiences built from the customer you already serve, not a broad interest pile
- Ads that name the offer in the first line
- A landing page that matches, on the CMS so it can be changed quickly
- Reporting on leads and wasted clicks